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Research papers

Usage of smartphones in shopping malls

In an era where respondents are losing interest in surveys faster than ever before, research using a mobile app is an ideal research technology for engaging with people at the point of experience. By surveying shoppers in Sweden close to the in-store...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Johanna Fyrbjörk, Carsten Andreasen
Company: Ipsos MRBI
June 17, 2014
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Citation

Fyrbjörk and Andreasen (2014a, June 17). Usage of smartphones in shopping malls. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/usage-of-smartphones-in-shopping-malls-8318


Videos

Nature VS. nurture: Can you change your innovation's destiny?

When it comes to innovation, what side of the nature vs. nurture debate are you on?While some marketers – like the late Steve Jobs – believe that a new product idea is either good or bad and success will follow accordingly, others believe...

Catalogue: Congress 2014: What Inspires?
Authors: Helen Wing, Lee Markowitz, Lucy Balbuena Robles, Paul Crowe
Company: Ipsos MRBI
June 15, 2014
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Citation

Wing, Markowitz, Balbuena Robles and Crowe (2014a, June 15). Nature VS. nurture: Can you change your innovation's destiny?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/nature-vs-nurture-can-you-change-your-innovation-s-destiny-


Videos

On-site scenario groups: From lab to life

The task: Evaluate hospitality, cleanliness, safety, and announcements of Deutsche Bahn, Germany’s national rail. The answer: This study was not conducted in a clinical facility where experiences and expectations were explored retrospectively to...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Klaus Berkensträter, Christine Schaper
Company: Ipsos MRBI
June 15, 2014
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Citation

Berkensträter and Schaper (2014a, June 15). On-site scenario groups: From lab to life. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/on-site-scenario-groups-from-lab-to-life


Videos

The new multi-screen world (Spanish)

From smartphones and tablets to laptops and television, 90% of all media interactions [in the USA] today are screen-based. We took a closer look and discovered that there are two distinct ways people move among screens to get stuff done:...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Daniel Finder, Gonzalo Barbieri
Company: Ipsos MRBI
June 15, 2014
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Citation

Finder and Barbieri (2014a, June 15). The new multi-screen world (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-multi-screen-world-spanish-


Videos

Usage of smartphones in shopping malls

In an era where respondents are losing interest in surveys faster than ever before, research using a mobile app is an ideal research technology for engaging with people at the point of experience. By surveying shoppers in Sweden close to the in-store...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Johanna Fyrbjörk, Carsten Andreasen
Company: Ipsos MRBI
June 15, 2014
×

Citation

Fyrbjörk and Andreasen (2014a, June 15). Usage of smartphones in shopping malls. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/usage-of-smartphones-in-shopping-malls


Videos

What inspires entrepreneurship in research?

Keynote interview: Didier Truchot, Founder, Chairman & CEO, Ipsos, France.

Catalogue: Congress 2014: What Inspires?
Author: Didier Truchot
Company: Ipsos MRBI
June 15, 2014
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Citation

Truchot, D. (2014a, June 15). What inspires entrepreneurship in research?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-inspires-entrepreneurship-in-research-


Research papers

Taking mobile to the max in Asia

Everyone is talking about it. Many are experimenting with it. And some are even doing it. Mobile promises to reach more people, in more countries, with faster results than ever before. Mobile is especially relevant in Asia, where countries boast some...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Andrew Steel, David Rao
Company: Ipsos MRBI
May 13, 2014
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Citation

Steel and Rao (2014a, May 13). Taking mobile to the max in Asia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/taking-mobile-to-the-max-in-asia


Research papers

The new multi-screen world

From smartphones and tablets to laptops and television, 90% of all media interactions [in the USA] today are screen-based. We took a closer look and discovered that there are two distinct ways people move among screens to get stuff done:...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Gonzalo Barbieri, Daniel Finder
Company: Ipsos MRBI
April 4, 2014
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Citation

Barbieri and Finder (2014a, April 04). The new multi-screen world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-multi-screen-world


Research papers

Research fusion

Whilst developing economies continue to grow exponentially with greater access to technology and information, commonplace diseases remain a major cause of childhood mortality despite the presence of low cost and highly effective treatments. Diarrhoea...

Catalogue: Congress 2013: Think Big
Authors: Greg Zwisler, Evan Simpson, Melissa Moodley, Colin Baker
Company: Ipsos MRBI
September 26, 2013
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Citation

Zwisler, Simpson, Moodley and Baker (2013a, September 26). Research fusion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-fusion-8073